​WITH CLUB BRAND WE MUST EMBRACE TRADITION

​Private clubs are a rare breed of business operations with success requiring harmony across all borders of the amenities. There can be many differences among the spectrum of clubs, but inside each one there must be synergy among membership, employees, and services to succeed and prosper following the principles of its creation. This synergy has constant pressures and a survival tactic of pliability is essential.
 
Along the long road of tradition, differences among the growth of individual member groupings have always served fine along a singular path of conformity. The rogue member would quickly be placed on the manifest of unhealthy agitations, and swift to find their place back or quarantined for decision consequences. Be obligated of the dress code and do not disregard tradition, for these are the codes of the club.
 
Allocation of responsibility demands a close relationship between a Board of Directors or similar, and a management team usually led by a General Manager and other managers with departmental headings. These are the people that hold up the standards of the brand and influence the direction and the purpose. These essentials are passed down through the ranks of the teams that serve under the crest of the club. To lose sight of club history, rules, and similarities among the association can fall the brand so tightly entwined. And here we have the dilemma to survive.
 
Conformity brings comfort among the statuses of the club member and the way of the past; however, tradition has met a wall of change in family matters, informality, and the competition of the locality that was not a past concern. Staying afloat in a sea of boulders glazing the surface requires a helm that is solid with leadership, focused on direction, engaged in current and future concerns, fluid in financial understanding and law, and undeniably offered training to all who serve the member. This structure, of course, must be maintained on a regular basis or fall the reign.
 
Today has changed somewhat, however. Those leading must be allowed to adapt to the uprising of new wants and cares. No longer can a club require, or expect, strict adherence to the rules, as these must be softened, adapted, and an allowance to change must be perceived as part of the new traditions. Can parting from the brand be met with success?
 
The new club leadership must all work together on a rope fastened with elasticity. Traditionalism must be met with a water-based palette of paint to blend ideas and combine standards. There can be close similarities that remain to the customs of the past, as the brand is the offering to club introduction in the first place. Henceforth, clear your mind of what your brand means but instead what it can become, as tradition always follows the road of the past.
 
Jim Lopolito